Teaching

Costas is teaching the following courses at Brunel Business School:

Managing creativity and change
Enterprise culture and Entrepreneurialism
Small Business Management and Entrepreneurship

Classes taught at University of Aberdeen Business School:

Undergraduate (Honours Level):

MS3522 Managing Creativity

This class is aimed for students who aspire to work in creative businesses, establish creative businesses or learn how they can develop working environments conducive to creativity. Creativity, as a way of coming up with novel and useful ideas within a context, is a critical aspect for every manager or entrepreneur who needs to think outside the box in situations where conventional business models have failed or where the exploitation of new opportunities demands for new approaches. This course explores some of the best practices evident in the world's most creative companies.

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MS3531 Technology Marketing

This course provides an in-depth understanding of marketing tools, concepts and theories which can be used in the effective management of technology products/services. The course identifies and critically evaluates the driving forces which have led to changes in the environment for technology marketing. Emphasis is also placed on the special requirements for creating and executing marketing plans and programs in a setting of rapid technological change. This course is particularly suited for those who anticipate working in or founding technology companies.

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Postgraduate Level:

BU5301 MSc Enterprise Creation

Entrepreneurship -the creation and extraction of value from an environment- brings together the ability to identify opportunities for career/business development, with the skills, knowledge and motivation to turn these opportunities into reality. It is a combination of skills, knowledge, individual motivation and desire. Individuals who can harness these elements in combination with the skills of others can exert considerable influence on their future career directions. Enterprise Creation offers students an introduction to using their prior specialist knowledge and skills in recognizing situations which offer career or business opportunities. It concentrates on how ideas can be developed into opportunities not just from the perspective of developing potential new businesses but also from the perspective of promoting ideas within organizations.

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BU5517 MBA Strategic Marketing

It aims to provide students with a critical understanding of the nature and articulation of the marketing function within modern organizations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation. This course sets marketing management within the overall context of strategic planning. Building on the underpinning marketing concepts, the course develops students' in-depth understanding of the structure and articulation of marketing within a range of diverse organizational settings, including, consumer, industrial, service and voluntary sectors. Specifically, the course encourages students to adopt a systems perspective in addressing key marketing techniques and approaches, and recognize the close inter-relationship between marketing and other management functions in modern organizations.

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MBA Elective: Managing Creativity and Innovation

Companies that want to successfully ride the wave of the knowledge economy must always consider ideas as the most precious commodity and employees who produce them as sought-after resources. There is therefore an increased recognition that the competitive advantage of organizations depends heavily on their ability to capitalize on their employees' ideas. The value of creativity as a means of enhancing communication, promoting organizational learning, as well as helping develop new ideas, solutions and alternatives, is of high importance since organizations nowadays have to deal with a growing number of challenges. This course develops the skills needed to be creative and to manage the innovation process that turns those creative ideas into new products, processes, and strategies.

Download the Course Outline (PDF)